Data... It may be Big...but it's not clever.
Does deriving actionable insight
from Big Data represent a challenge for your business?
Do you sense
that your business has too much data and not enough information to enable confident decision-making?
Is there too much focus on technology (software, algorithms, analytics tools) and
too little comprehension of the impact of change on consumer behaviour?
Are
you concerned that potentially profitable opportunities are being overlooked as a consequence?
Elicit can help you to make sense of Big Data...
...and the technology needed to manage it -
- enabling you to make better-informed decisions...
...data-informed investment decisions...
...in marketing and advertising technology.